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CRM Strategy: 5 Tips to make your CRM strategy a success story

In your company have you ever heard about a CRM strategy?

If so, your company did a great job in implementing CRM not only as an IT system storing mass of data but as a living management strategy.

If not, well maybe your company has not yet setup CRM as a management strategy correctly or it's still ongoing. In worst case they just installed a piece of IT infrastructure somewhere with no plan how it should improve their business.

Without strategy defined a CRM IT solution is only an expensive piece of metal.

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